National Agricultural Marketing Council

Overview

The mission of the National Agricultural Marketing Council (NAMC) is to provide agricultural marketing advisory services to key stakeholders in support of a vibrant agricultural marketing system in South Africa.

The Council’s strategic objectives are to: increase market access for all market participants; promote the efficiency of the marketing of agricultural products; optimise export earnings from agricultural products; and enhance the viability of the agricultural sector.

The Council serves through the following initiatives: research on trade, linking farmers to markets, monitoring food prices and inputs costs, as well as value chain; development schemes aimed at leveraging the potential of smallholder agriculture through partnerships, as well as technical assistance and training programmes; industry trusts; bridging the communication gap between industry and the ministry; statutory measures; and investigating statutory measure applications.