Senior Marketer (N000409)

A Bachelor of Education Honours degree (NQF Level 8).A minimum of five (5) years’ proven experience and knowledge within both the school and tertiary sectors.A minimum of five (5) years’ experience in Strategic Marketing Management within a higher education environment.ADDED ADVANTAGE: A postgraduate qualification (NQF Level 9).Registration with the South African Council for Educators (SACE).KEY FUNCTIONAL/ TECHNICAL COMPETENCIES:MS Word, Excel PowerPoint and email, Internet, Facebook, Twitter, WhatsApp.Audio-visual equipment.Above average knowledge of careers in the workplace including appropriate qualifications therefore.Above average knowledge of degrees (pre and post) at the university.Above average knowledge of the school sector.Above average knowledge of the working of the school system.Proven experience of ability to work with pre and post graduate people and understand their way of communication and sharing of informationAbility to win the trust of prospective students, faculties and other role-playersProven experience of ability to speak to and influence government officials, parents, teachers, headmasters and scholars and relevant role players within the university. Proven experience to influence and take part in the compiling of the university's admission requirements.Proven knowledge of the marketplace and the influence thereof on the university's enrolment planning.Valid Driver's License.BEHAVIOURAL COMPETENCIES:Resourceful, innovative and pro-active character.Candidates should be able to work and communicate in a multi-cultural environment.Good planning skills, independent and result orientated.Self-driven and sense of responsibility.Willingness to travel.Ability to work in a team.REMUNERATION:The annual total remuneration package will be commensurate with the level of appointment as advertised and in line with the NWU policy guidelines.ENQUIRIES REGARDING JOB CONTENT MAY BE DIRECTED TO: Mr Piet Steyn on 018 299 2384ENQUIRIES REGARDING RECRUITMENT PROCESS MAY BE DIRECTED TO: Ms. Mpho Langa on 0182992170CLOSING DATE:10 July 2026PLANNED COMMENCEMENT OF DUTIES: As soon as possibleKindly take note: applications must be submitted online through the official NWU vacancy website. Incomplete applications and those submitted through any other platform will not be considered.The University subscribes to and applies the principles of Employment Equity (EE) Act and is committed to transformation. Preference will be given to candidates from the designated groups, in accordance with the principles of the EE Act and NWU Employment Equity Plan.The University reserves the right not to make an appointment. Communication will be limited to shortlisted candidates only.If you are not contacted within two months from the closing date of this advertisement, please accept that your application was unsuccessful.It all starts here ®

PURPOSE OF THE POSITION To implement and coordinate direct marketing and student recruitment initiatives that attract, engage and convert high-quality prospective learners to support the enrolment plan of the North-West University.The role is responsible for delivering career guidance through various activities and channels, managing stakeholder relationships, representing the NWU brand at activations, exhibitions and recruitment platforms, and providing operational project management for recruitment campaigns and related projects. The role also supports postgraduate, international and other strategic recruitment initiatives as required..KEY RESPONSIBILITIES:1. Direct Marketing, Career Guidance and Learner RecruitmentRecruit prospective undergraduate and postgraduate students in line with enrolment targets, with a strong focus on high-quality learners and priority markets. Deliver career guidance through school visits, subject choice interventions, parent evenings, career exhibitions, campus visits, virtual engagements and other recruitment platforms. Engage learners from an early pipeline stage, including identified Grade 9, 11 and 12 audiences.Promote NWU’s academic offering, admission requirements, bursary opportunities, student value proposition and brand attributes across relevant channels. 2. Prospective Student Conversion and Pipeline ManagementManage and convert prospective student leads from enquiry to application and offer enrolment stage through CRM, digital platforms and direct follow-up. Respond timeously to learner, parent, teacher and stakeholder enquiries. Support database growth, lead nurturing, bulk and trigger communication, and the tracking of conversion activity. Use recruitment systems, campaign data and pipeline insights to improve follow-up, conversion and recruitment outcomes. 3. Operational Project Management for Campaigns and Projects  Coordinate and implement operational recruitment projects and campaigns allocated by management. Convene meetings, monitor progress, manage timelines, coordinate stakeholders and support delivery of campaign outputs. Assist with campaign planning and execution across direct marketing initiatives, activations, postgraduate recruitment initiatives, international marketing support projects and related portfolio work. Contribute to the development and distribution of marketing material, one-pagers, brochures and campaign assets.4. International Marketing and Strategic Recruitment Support duties Support international marketing and recruitment activities through targeted communication, stakeholder coordination, market-facing activities and event support where required. Contribute to the promotion of NWU offerings to relevant international and strategic audiences. Support postgraduate, distance and other special recruitment initiatives as allocated, without assuming the broader strategic oversight role of the Senior Manager.   5.       Reporting, Administration and CRM CoordinationCompile monthly and campaign-based reports on activities, stakeholder engagement, learner interest, conversion progress, successes and challenges. Ensure effective use of CRM and recruitment systems, accurate handling of enquiries, and proper record-keeping. Attend staff meetings, planning sessions, training and relevant forums. Handle administrative duties, travel documentation and related operational processes timeously.6.       Stakeholder Engagement and Brand RepresentationBuild and maintain productive relationships with schools, teachers, Life Orientation educators, principals, parents, faculties and other relevant stakeholders. Represent the university professionally at activations, exhibitions, sponsorship engagements, open days, school events, community engagements, activations and recruitment forums. Strengthen NWU’s visibility and reputation through consistent, values-driven brand representation.Liaise with the assigned faculty to represent Marketing and Student Recruitment related activities.

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