Internship Digital Assistant: Phalaphala FM

This internship position at Phalaphala FM, a division of the South African Broadcasting Corporation (SABC) Radio, offers an entry-level opportunity for a digital marketing graduate to support the station’s digital strategy. Working under the guidance of the Digital Specialist and the Marketing Manager, the Digital Assistant plays a key part in ensuring that SABC Radio’s digital properties — such as its websites, social media channels and other online platforms — are effectively managed, tracked and optimised. The broader purpose of the role is to help maximise the strategic value these digital resources deliver to the SABC and its stakeholders, while also assisting with the coordination of digital campaigns and projects across the SABC Radio portfolio. In practice, this means collaborating with various digital and associated personnel to keep campaigns running smoothly, efficiently and in line with the organisation’s objectives.

To be considered for this internship, applicants must hold a National Diploma in Digital Marketing, or an equivalent relevant qualification at NQF level 6, along with a Matric certificate. This educational background ensures that the intern has a foundational understanding of marketing principles, digital tools and content strategies before entering the workplace.

The core duties of the role are practical and hands-on. The intern will assist with planning and implementing marketing campaigns and promotional activities, helping to bring creative ideas to life across multiple channels. This includes creating, coordinating and monitoring marketing content for social media, websites and other communication platforms, ensuring that messaging is consistent and engaging. Additionally, the role involves supporting the coordination of events, activations, promotions and other marketing initiatives, which means working closely with team members to handle logistics, scheduling and on-the-ground execution. General administrative and operational support to the marketing team forms a significant part of the day-to-day work, providing the intern with exposure to how a professional marketing unit functions within a major public broadcaster.

This internship is an excellent springboard for someone looking to build a career in digital marketing, particularly within the media and broadcasting sector. It offers practical experience in content management, campaign coordination and stakeholder liaison, all while being embedded in the vibrant environment of Phalaphala FM. As with most internships, the focus is on learning and professional development, so candidates should be prepared to take initiative, learn quickly and adapt to the fast-paced nature of radio and digital media. The position is advertised through the SABC’s official recruitment system, and interested applicants should follow the standard application process for the listed vacancy.