CHIEF DIRECTOR: TOURISM ENHANCEMENT REF NO: DT40/2026 The purpose of this role is to manage and increase the competitiveness of South Africa’s tourism industry through the development, enhancement and diversification of existing and potential tourism resources.

A minimum SAQA recognised qualification at NQF level 7 plus proven strategic management and leadership experience. Minimum of 5 years’ working experience in a Senior Management position. Essential Knowledge and skills: Knowledge of policy formulation and implementation. Knowledge of the holistic concept of the tourism economy. Understanding of the PFMA and other Government acts and prescripts. Programme and project management skills. Ability to interact with stakeholders at all levels. Project management skills. Leadership and management skills. High level of computer literacy. Problem- solving skills. Conceptual and Analytical Skills. Communication and Financial Management skills. Possession of a valid driver’s license and willingness to travel. One of the minimum entry requirements for SMS is the pre-entry certificate. For more details on the pre-entry course, visit: https://www.thensg.gov.za/training-course/sms-pre-entry-programme/. The candidate must complete the SMS pre-entry certificate prior to any appointment.

Reporting to the Deputy Director-General: Destination Development, the successful candidate will manage the following Directorates: Product Development, Experience and Route Development and Tourism Integration. Key functions include: Provide leadership and strategic direction in the Chief Directorate: Establish strategic direction of the component to ensure alignment with departmental strategic objectives. Monitor and ensure the implementation of the strategic and business plans. Oversee the development of Operational Plans to give strategic direction to business components/ units. Align individual performance to the strategic business objectives. Implement and report on strategic frameworks in the area of functional responsibility. Monitor the attainability & sustainability of performance standards as per departmental objectives. Provide maintenance, development and enhancement of infrastructure and tourism products: Manage the maintenance, development and enhancement of tourism products. Manage the identification and improvement of technology needs of product development. Manage the development of plans and programmes for tourism product development. Manage the enhancement of tourism products of state-owned assets. Facilitate maintenance, development and enhancement of tourism experiences: Design route which includes the identification of product development and investment opportunities. Manage the design, development and enhancement of tourism experiences. Monitor trade facilitation and networking. Manage the identification and development of routes and Niche products. Manage partnerships for experience and route development. Manage geographic spread through new experiences and route development. Facilitate maintenance and enhancement of tourism products of State Owned Assets: Manage the process of conducting infrastructure and product audits. Manage the identification of infrastructure and product development priority needs. Manage the implementation of product and infrastructure enhancement projects. Facilitate integration of tourism with other sectors: Manage the integration of tourism and other related sectors. Manage the integrated link between tourism and creative industries. Manage all the resources, operations, systems and processes of the Chief Directorate.

Dr S Chettiar [email protected]

email application: [email protected]

EE: Coloured and White candidates as well as People living with disabilities are encouraged to apply.

PSV Circular 20 of 2026, Post 20/106